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In October, 2010, Blue Vase Marketing employees conducted a Diaper Drive to benefit Beverly Bootstraps, a community service that provides critical resources to families and individuals in need and helps them achieve self-sufficiency. The organization offers emergency and long-term assistance including access to food, housing stability, adult and youth education, counselling, and advocacy. They are community funded and supported.

Blue Vase Marketing’s founder and managing partner Mike Alden shared with his staff, “I take great pride in being raised in Beverly. Supporting our community and helping those less fortunate than us is an important part of our corporate culture. Your support of this diaper drive and future endeavours to benefit Beverly Bootstraps programs is sincerely appreciated.”