Blue Vase Marketing employees dug in at the company’s Ice Cream Social in Beverly, MA on June 26. Employees enjoyed relaxation and some frosty fun at Fuzions Frozen Yogurt, self-serve… read more →
Last week I addressed my staff to announce that we had been ranked in Inc. Magazine as one of the fastest growing companies in the United States. I praised all… read more →
Over the years I have been pitched all sorts of “platforms” that are designed to help my company become more efficient. From managing my media spend to routing calls to… read more →
I was recently discussing call results with a direct marketer and he was asking questions about how the calls are counted for his infomercial campaign. Now understanding the numbers is… read more →
About a year ago I had a company wide meeting and one of the things that I was driving home with all of my employees is that I want all… read more →
A Customer Service Department that can sell sounds like an oxymoron, and many Customer Service centers in the direct response world claim that their agents can “sell,” but in most… read more →
Ten years ago I discovered this very exciting and dynamic world of direct response marketing. While in law school I took a job as a customer care representative. Looking back… read more →
I’ve been working on Direct Response Marketing systems for 9 years. Starting mainly with on premise media tracking software and call center applications with a small staff of 25 sales… read more →